As third-party cookies begin their final journey into obscurity, what does the future hold for identity management in digital advertising? At Adform, we believe that the seismic changes facing the industry present a welcome opportunity for renewal and positive change as we transition to first-party ID solutions. As an Integrated Advertising Platform, we work with a range of experts across the industry, giving us a great position to hear perspectives from different companies.
With third-party cookies disappearing, Publishers have the opportunity to take control and create a more direct relationship with brands and agencies. Adform’s Co-Founder, Jakob Bak hosts a panel with Szymon Pruszyński from Yieldbird and Signe Skarequist from JP / Politikens Hus on how first-party IDs will create a new template for relationships along the digital supply chain.
As the future solidifies, ad tech companies must ensure they are compatible with a diverse field of rapidly evolving alternative IDs. In this session Julian Baring, Adform's Regional President, Americas is joined by some of the industry leaders trying to solve these challenges to discuss what the future programmatic landscape will look like, and how US companies working globally have to start preparing.
